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Who's Watching What: A Guide to the Best & Worst Performing Film Genres
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Who's Watching What: A Guide to the Best & Worst Performing Film Genres

Runtime: 1hr

What types of movies are the most successful? How likely is an audience to watch your film based on its genre?

Stephen Follows looks at which movie genres have the highest success rate and journeys into understanding who goes to see different types of movies (gender and age) and how this is shifting. Using robust data research he looks at film profitability and how this relates to audience and why you may want to rethink making certain genres of films.



Stephen Follows, Creative Director Catsnake & Data Researcher

Stephen is an established data researcher in the film industry whose work has been featured in The New York Times, The Times, The Telegraph, The Guardian, The Daily Mail, The Mirror, The Evening Standard, Newsweek, The New Statesman, The A.V. Club, Screen International and Indiewire.

He acted as an industry consultant and guest on the BBC Radio 4 series The Business of Film, which topped the iTunes podcast chart and has consulted for a wide variety of clients, including the American Film Market and the Smithsonian in Washington. He has been commissioned to write reports for key film industry bodies and his most recent study, looking at gender inequity in the UK film industry, was launched on the BBC Radio 4 Today programme.

In addition, Stephen is a trainer and thought-leader in how storytelling can be used to change hearts and minds. He has created UK-wide campaigns for major charities including Scope and Unicef, his online video work has been seen by over 35 million people and he regularly teaches storytelling to staff at institutions such as the BBC, The National Trust and Amnesty International.




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